It’s worked out well for me, and I’ve been doing it for a little less than a year now in addition to teaching English online. Here’s what I’ve learned.
WHAT I LOVE ABOUT BEING A PINTEREST MANAGER
I CAN WORK ANYWHERE
As a digital nomad, I love that I can work from anywhere in the world (as long as it has an internet connection!) with Pinterest.
MAKE YOUR OWN HOURS
Because I can work anytime, I can choose the hours and days I want to work. I can pretty much work anytime and am not bound to a timezone!
When I’m not working with Pinterest, I teach English online (you can read my 6 month update here!). However, with teaching I have set hours I can work since I’m teaching students in China. While I enjoy teaching, I do love that working with Pinterest gives me a lot more flexibility! While there are good times of day to post pins, I can just schedule them using Tailwind.
GET TO BE CREATIVE
Designing pins is so fun for me. I love working with different clients and brands and making pins based on those constraints. I really love being creative, so this is probably my favorite part of the job.
DOESN’T GET BORING
I get bored easily, but there are always different things to do and learn with Pinterest. There are so many aspects to it – design, SEO & keywords, writing, communicating with clients, and more! There’s enough of a variety that keeps it interesting for me.
FEELS LIKE A SCIENCE EXPERIMENT
Every account and client is a little different, so you have to feel it out and try different strategies until you find something that works. This is why clients usually won’t see results until at least 3 months after starting an account, and why Pinterest may need a little time to catch up if you adjust your strategy.
BE YOUR OWN BOSS
I pretty much decide everything – when I work, how many clients I want to take on, how many hours I want to work each day, etc.
MORE SPECIALIZED & IN DEMAND SKILL
More and more businesses are starting to see the benefits of using Pinterest, which means more possible clients! Since Pinterest isn’t just something you can learn in a day (seriously, there’s a lot more that goes into it than you think), it’s a more specialized skill that people won’t want to take the time to learn themselves.
And, so much is transferable! I’ve really learned so much about marketing, what makes people click, design, and more since learning more about Pinterest.
WHAT I HATE ABOUT BEING A PINTEREST MANAGER
KEEPING UP WITH THE ALGORITHM
This is probably my LEAST favorite part of the job. Pinterest had a HUGE algorithm change back in May when they introduced the fresh pins update. It used to be that the more you pinned on Pinterest (both yours & others content), the better, regardless if it was new or old pins. So, you could essentially just repin the same pin a million times and Pinterest wouldn’t care.
Now, it’s the more you pin NEW pins of YOUR OWN that Pinterest likes! So, that means creating more new content.
Then, Pinterest created an ‘overactive spam filter’ that accidentally flagged a bunch of accounts as spam. This was super frustrating and a couple of my clients were caught in it.
So, you’re at the mercy of the algorithm and always have to be learning about new changes! This is no different from other platforms like Instagram and Facebook, though.
LEARNING CURVE
There’s definitely a LOT to learn when it comes to Pinterest, so there’s a bit of a learning curve at the beginning. If it’s something you’re genuinely interested in, you’ll have a lot more fun with it and you won’t mind taking the extra time to learn all about pin design and Pinterest SEO. If you think Pinterest is annoying, I wouldn’t recommend becoming a manager since you won’t feel as motivated to learn all the different techniques.
EVERY ACCOUNT IS DIFFERENT
Sometimes it can feel like a fun science experiment like I mentioned above, but sometimes it can also be really frustrating trying out different strategies with nothing working.
YOUR OWN BOSS
This is both a blessing and a curse. Yes, you can choose your own hours and clients like I mentioned above, BUT that also means you do everything yourself! That means marketing yourself and your services, doing payroll, sending invoices, learning more about Pinterest (on your own dime), etc.
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LOVE IT? PIN IT!
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